The Arena

The market rewards what’s easy to measure.
I buy what’s hard to kill.

Cash flow that isn’t seasonal.
Customers who return because they need to, not because they were coaxed into it by a campaign.
Pricing power that holds even when the market is down.

The kind of businesses that keep operating when trends shift, competitors rebrand, or a recession wipes the smile off the growth crowd’s face.

The field of play

I operate in two terrains.

The first: industries where the service is essential, but the experience is outdated.
Where the moat already exists, but it’s been neglected. Most buyers pass because it looks too “boring.” That’s the point. I’m not trying to dazzle the market — I’m trying to own something that compounds quietly for decades.

The second: markets where technology can quietly multiply output without erasing the human layer.
This is where AI fits. Not as a product to sell, but as the invisible infrastructure that makes the operation faster, sharper, and more resilient — without changing what makes it trustworthy.

Only two buckets

Two Buckets

Enduring Services
Specialty healthcare, regulated testing, niche B2B services — places where trust, compliance, and recurring demand create a built-in moat. They rarely spike, but they rarely drop. The value is in the slope of the line, not its height.

Scalable Platforms
Service businesses with the potential to be systemized, branded, and augmented by technology. AI here is not a gimmick; it’s the silent operator. It reduces friction, structures data, and improves decision-making — making the business harder to compete with, even if the customer never knows it’s there.

Why this arena

Most private equity firms build for exit. That’s logical when your model depends on exits.
But that logic has a cost:

  • Expense cuts that weaken the core.

  • Short-term growth plays that collapse after handover.

  • “Efficiency” moves that alienate the very customers who built the business in the first place.

This arena rejects that trade-off.
If a business is worth owning for five years, it’s worth owning forever.
The work is slower, the decisions fewer — but every one of them compounds.

Pace is a tactic.
Permanence is the strategy.