03 · Typography

The Words.

Playfair Display · Inter
The Pairing

Playfair Display is the letterhead of a 1940s private members’ club. Inter is the reader who writes back.

Playfair carries the statements: the headlines that pause you. Inter carries the argument: the body that keeps you reading. Together they hold the tension the brand needs — ceremony without stiffness, modernity without noise.

Playfair Display
We see what your business is actually worth.
Display · 68px · weight 600 · letter-spacing -2.5px · line-height 1.04
Everyone’s building to sell. We’re building to keep.
Section headline · 48px · weight 600 · letter-spacing -1.2px · line-height 1.12
The Philosophy
Chapter title · 32px · weight 600 · letter-spacing -0.6px · line-height 1.3
Inter
There’s a version of your business that’s worth a lot more than the one you’re running right now. Not because you’re doing anything wrong. You’re probably doing most things right.
Body · 22px · weight 300 · letter-spacing -0.2px · line-height 1.65
This is small body copy, at the memo scale. Denser, tighter, but still Inter light-weight for reading comfort. Used in memos, references, and secondary contexts.
Small body · 15.5px · weight 300 · line-height 1.85
02 · Advisory
Section label · 20px · weight 500 · letter-spacing 2.5px · uppercase
MONOLITH GREY · 2026
Meta · 10-11px · weight 500 · letter-spacing 7-8px · uppercase
Hierarchy in Context

The type system reads as a system, not as isolated samples. A live section from the marketing site as it composes on-page:

02 · Advisory
There’s a version of your business that’s worth a lot more than the one you’re running right now. Not because you’re doing anything wrong. You’re probably doing most things right.
But you built it to run. You didn’t build it to sell. And those are two different things.